The reason being that someone associated into a set of feelings doesn't have to do anything about them, it means to them that they are there already, and that is the suggestion the unconscious mind is getting. If they are disassociated in the final image it gives them a direction to move. 

So in the classical swish, in the visual system you start with somebody associated in the experience and that changes into an image of themselves disassociated in the situation or having the feelings they want to be having in that situation.

(unknown speaker female):  so being disassociated is like seeing yourself being nervous up in front of people, and associated is feeling like you're actually there?

Wesley:  Yes, it's like being in the front row of a roller coaster and going down the first hill, that's associated, or it's like watching yourself go down that hill, that's disassociated. It's a very different experience.  So, with a kinesthetic swish, you are going to have to find the driving submodalities, is it pressure or size of the feeling,
it is location, it vibration so on and so forth. When you will find the two or three driving submodalities then you lessen the intensity of the first set of feelings as you bring up the intensity of the second set of feelings.

Miki:  What could be a digital in a kinesthetic?

Wesley:  A digital in kinesthetic could be something like hot or cold.

Miki: Like?

Wesley: Like hot or cold, from warmth to coolness

Miki: But you have different Levels of it?

Wesley:  Yes,  there is an analog inside of that, it doesn't translate very well, it's like it's there or it's not, there's like a sensation inside your chest or not. That would be digital, but it again, it's rare that someone would choose to do a kinesthetic swish.

Miki: You can get kinesthetics through the visuals, when you try to get the kinesthetics.

Wesley:  Also, the people who typically are kinesthetic, who say they are not "visual" or "auditory" are just not aware of those components.  I'll give you an example, I was talking to a person while doing some phone counseling, and she said she has panic attracts.  I said what happens, she said I am going down the street and boom, panic attack. I asked, "How do you get there?" 
     She said, "I don't know."
     I said, "You see any images?" 
     She says, "No."
     I thought to myself, what could possibly get someone in to a full blown panic attack, (snapping fingers)  that quick, it can't be auditory cause it takes too long.  To say things, it can't be kinesthetic cause that takes to long to start then go into the full blown experience. So, what happened was that she was flashing on an image that went by so quickly that it was out of her conscious awareness.  So I asked her to slow it down and check, and yes indeed, there was an image, a really scary one. When you have the image you can start to manipulate it. When people talk about being completely kinesthetic in their awareness, how do they know what the feelings mean? There is going to be something that has an image or words, or both that lets them know what they are having a feeling about.

( unknown male speaker) Quick question, what happens if you can't get a person to slow the image down. Turn the knob, what knob?  The knob in front of you and it still doesn't work, any idea's on that?

Wesley: So, what do you want to do with that?  What is the purpose of getting them aware of the image?

Unknown:  Just to slow it down so that I can get a hold of that image.

Wesley:  So you can get a hold of it????

Unknown( I think this is victor): laughing,  uuhhhh I'm a little hyper or something

Wesley: Ok,  you want them to manipulate the image.

Unknown Speaker: I had some people say I don't have an image or it goes too  fast, so I say there is a knob in front of you, turn it down, and they say I can't turn it down.

Wesley: Ok, here is a story for you. I had a client that was binge eating, so I asked her a series of questions based on the aligning perceptual positions technique, by Connirae Andreas.   What Connirae found was that in a lot of situations people will slightly disassociate from the experience.  So what she does is have the person check by remembering the experience, and then asks them, "Did you see it directly through your eyes or was it a little offset?  Were you hearing through your own ears or was it a little bit offset? Were you feeling those feelings inside your body or outside your body?"  So a tilting, or a shifting of the visual perspective, even just a little bit, is going to be dissociative.  It is going to separate the experience in the body from the conscious awareness of that moment.
     So I asked her to go through an episode in which she had binge eaten.  She got this grin on her face when she spoke about a bingeing, and say, "yeah, I like that. It makes me feel good.